Hi {First.Name} .

Ugh. Don’t you just hate that?

They say that first impressions count, so what better way to make sure your email is immediately deleted than to use a salutation which comes through like that.

Now, there are actually three key problems with the title example, not just…

Persona Grata.

Who are your customers?

No, please don’t send me an Excel list, that’s not what I mean – plus, GDPR, eh? But I appreciate the sentiment.

I’m being facetious, because knowing your own customers is tricky.

You can have all the detail you want about what they’ve purchased…


So. SEO? Oh.

If you’re struggling to figure out what you need to do, I understand how you feel. It is a minefield out there, with so much information – and some of it conflicting, too.

Here’s a bit of advice for starters – there is no quick fix…

So Hot Right Now.

What sells?

No, not that.

I’m talking about popularity. Popularity sells. At the root of it, we’re all hardwired to like what others like.

Ok, that’s a bit of a leap. Yes, you’re right, we don’t all like the same things. …

Enter Your Domain.

Ok, so I’m not a domain guru, but I know a few bits and pieces which might help you when talking to your provider (which should always be your first port of call if you don’t have a dedicated IT professional).

First things first…

How are you…

Michael McIntyre and Mystic Meg…

Two people you wouldn’t usually put together? You’re not wrong, but hear me out.

First off, a quick intro for those out the know.

Michael McIntyre is a now-household name in the UK; a chirpy, prancing, observational comedian who rose to have his own roadshow…

You Want You To Know This.

Yes, you there.

Do you really care if I want you to know something? You care about you, your concerns, needs and wants – fair enough.

That’s how the vast majority of people work. So that’s how we should be communicating, with them in…


Love them or hate them, self-help books may do well in 2021, am I right?

I’ve no idea. Which is lucky for me, as I don’t publish books. But my goodness, the next 12 months have to be better, don’t they?

I know plenty of people who have lost…

Well, That Was… Interesting.

So. That 2020, eh?

I don’t even know where to start. Luckily, Netflix has that sewn up (warning, this is funny): https://www.netflix.com/title/81332175?s=i&trkid=250326522

But I’m not going to hark back. I’m going to (try to) look ahead, with my marketing hat on. …


Marketing articles and musings.

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